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NY Chapter 3/22/16 Course Materials

When: 03/22/2016
Check-In 12pm, Lunch 12:30pm, Program 1-2pm

The Princeton Club of New York, 15 West 43rd Street, New York, NY  10036


    1. ZEFR – Rights & Media Solutions
    2. 500px Inc. – Commercial Licensing Agreement
    3. 500px Inc. – Contributor Licensing Agreement
    4. 500px Inc. Terms of Service (available at
    5. Text of 17 U.S.C. § 512
    6. Principles for User Generated Content Services (available at
    7. Principles for User Generated Content Services (Press Release – Oct. 18, 2007) (available at
    8. Bryan Arsham, “Monetizing Infringement: A New Legal Regime for Hosts of User-Generated Content,” 101 Geo. L.J. 775 (Mar. 2013)
    9. Michael S. Sawyer, “Filters, Fair Use & Feedback: User-Generated Content Principles and the DMCA,” 24 Berkeley Tech. L. J. 363 (Jan. 2009) (reprinted under Creative Commons License, available at
    10. Lenz v. Universal Music Corp., 801 F.3d 1126 (9th Cir. 2015)


    Rick Bashkoff 




    Rick Bashkoff is ZEFR's SVP of Business Development. Reporting to the Chief Business Officer and assisting in driving enterprise value for the company, Rick manages a team responsible for sourcing, negotiating and closing business partnerships and retaining existing partnerships, which have included NBCUniversal, Viacom, CBS/Showtime, AMC Networks, Warner Music Group and others. Prior to ZEFR, Rick was Howcast Media's VP of Business Development & Marketing, where he oversaw core business growth, distribution, partnership management and marketing strategy. He established Howcast as a Top 100 YouTube channel and forged partnerships with some of the largest media companies in the world, including YouTube, Google, Aol, Yahoo!, Viacom, Hulu, Microsoft, and Comcast. Previously, Rick was at Warner Music Group, where he was responsible for all digital video accounts and implementation of WMG’s first digital video strategy.

    Andy Yang 

    Andy Yang is CEO of 500px, a premium photography community funded by Andreessen Horowitz, Harrison, Metal, and ffVC. Prior to this, Andy has spent time at Netflix, Chegg, Goldman Sachs, and Accenture as an operator, investor, consultant, and venture capitalist. Andy holds an MBA from the University of Chicago Booth School of Business and a BSc from the University of California, Berkeley. He is a native Californian who moved to Toronto in 2010, with his wife and two young daughters.

    Thomas G. Hentoff 

    Thomas G. Hentoff (Moderator) serves as Co-Chair of Williams & Connolly LLP’s Trademark and Copyright and First Amendment practice groups. His practice is concentrated in three areas: intellectual property disputes, First Amendment and media law, and complex civil litigation. For more than twenty years he has been representing entertainment companies, news organizations, and other clients in copyright litigation and counseling matters, including representing plaintiffs in the Megaupload, In re DISH AutoHop Litigation, Grokster, Aimster, and Napster cases.

    Don Steele 

    Don Steele is Head of Audience Develoment for Tumblr. In this position, Steele is responsible for setting the strategy and implementing all Audience Development activity for Tumblr including user acquisition and social programming. Prior to Tumblr he was the SVP of Multi-Platform Marketing and Fan Engagement for Comedy Central where he helped market their television shows and digital initiatives. As a respected member of the digital marketing community, Steele has spoken often at events suchas SXSW, OMMA, DPAC, DigiDay, SES New York and Chicago, eTail and Social Times on topics ranging from Managing Your Brand in Social Networks to The Value of Search Engine Marketing for Entertainment Brands. Previously Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA* after a background in the catalog industry working for Mitchell & Ness.


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